This is especially true when you name products and when writing copy.

One of the best ways of building rapport with your target audience is to use the same language that they do. For example, if you had a specialist online guitar shop, you would be interested to see how demand for вЂbass guitarsвЂ™ has dropped compared to вЂacoustic guitarsвЂ™. This can help with stocking products that people are most interested in buying. The very start of the year is the ideal time to have your marketing campaigns in place to appeal to this target audience.ДЄn ecommerce store should be aware of how their products are going in and out of style. December shows a steep decline in demand followed by a peak of interest in January and February. Here is a graph showing demand for the term вЂwedding cakesвЂ™. You can use Google Trends to predict when the largest number of your target audience are searching online and plan your advertising campaigns accordingly. Some products have particularly seasonal appeal. What is interesting is that Marks and Spencer have a very seasonal spike in searches before Christmas, whereas variations in demand for ASOS is less pronounced. In this comparison of online clothing retailers ASOS and Marks and Spencer it is clear that both have enjoyed an increase in users searching for them by brand name since 2004. Interested in finding out which are the most popular brands online? Google Trends can give you some useful information.

Here are a few ideas for what you can use the Google Trends tool for: These give the relative numbers of people searching for a given term, going back to 2004. One of the most useful features is the graphs of вЂinterest over timeвЂ™.

These tools have been popular with marketers looking to get a feel for how their target market is searching for products, services or brands. Yesterday Google announced that they were merging two of their search based products, with Insights for Search being absorbed into Google Trends. 4 Ways to Use Google Trends вЂ“ Insights for Search

Google trends products